About Us

Designed by a Kiwi Mama, BCTL's vision is to be able to dress every woman, every shape, size and height. Making you feel empowered and confident. One of our main goals was to cater for every size, currently we stock 6-24 in most of our pieces and we are looking to expand that range in the future. The BCTL woman is a boss, a hustler, a mum, a creator and a fashion goddess. We are here to make your shopping experience easy, affordable and exciting.
We pride ourselves in designing pieces that are not only comfortable, but they fit your figure perfectly. We make sure to source quality materials and tweak our designs constantly, with YOU in mind, every step of the way.
BCTL xo


Please hashtag #bycarlythelabel on insta
Hello, I'm Carly, the founder and designer of BCTL.
Since I can remember, fashion and designing clothes has always been a big passion of mine.
I have a background in Wardrobe styling, and noticed that when I would dress a lot of ladies, the majority of items, would be made for a rectangle body shape.
But there are numerous different body shapes and types, so i wanted to highlight that with my designs.
Another area i feel passionately about is maternity, having 3 kids myself, I feel the struggle with trying to find something flattering, comfortable and good quality.
Our maternity pieces are super popular, I absolutely LOVE seeing people wearing the designs I've put so much time and effort into.
Thank you for your support.
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